The figure smashes records previously held by the Call of Duty videogame series and blockbuster movies including The Avengers and Avatar. Released on 17 September 2013 for the PlayStation 3 and Xbox 360 consoles, the fifteenth title in the Grand Theft Auto series, GTA V, was the first main entry since Grand Theft Auto IV in 2008.ĭeveloped by Rockstar North and published by Rockstar Games, the critically acclaimed open world action-adventure video game sold 11.21 million units in its first 24 hours, and generated revenue of $815.7 million (£511.8 million), going on to reach $1 billion (£624.45 million) in sales after just three days on September 20 2013. Guinness World Records can today confirm that the launch of Grand Theft Auto V has broken six new world records including the Highest revenue generated by an entertainment product in 24 hours and the Fastest entertainment property to gross $1 billion.
